In “Milkmade”, Riya Chandiramani explores the relationship between nourishment, female representation, and power. The artist combines her thoroughly explored motif of gender centric paradigms through the intersection of capitalism and the patriarchy, with propagandistic representations of universally loved brands. Through the utilisation of figures, slogans and iconography stylistically painted after Indo-Persian miniatures and communist propaganda, Chandiramani’s work is saturated in symbolic undertones.
The series is a profound exploration of societal constructs around gender, deeply rooted in mythology and religion, and their lasting impact on modern perceptions. This body of work strives to dismantle negative or outdated stereotypes, acting as a catalyst for societal progress toward gender equality.
The inception of this series was sparked by a simple yet revealing observation: the predominance of solely male mascots on cereal boxes. This realization led to a personal and artistic journey for the creator—a quest to respect and appreciate her own femininity while challenging society’s perceptions of the female form and the broader role of women. The artist delves into the origins of these perceptions, the narratives instilled in us from childhood, and their pervasive influence today. Historically, storytelling has often marginalized female voices, shaping roles and ideals in ways that the series seeks to question and recreate.
The artworks feature figures like Goddess Lakshmi, Goddess Durga, and Goddess Kali, alongside contemporary icons, to subvert conventional gender roles and challenge societal norms. By incorporating elements like Muay Thai, commercial mascots, and motifs of defiance, the collection critiques the entrenched patriarchy and emphasizes the empowerment of women.